Get directions with Google Trends – Part 2

In Part 1, we learned about Google's trends and how to look into the interests of holidays and vacations. The tool sought to compare different types of travel, as well as their relative popularity and seasonal tendencies.

In Part 2 we look at finding various destinations, such as parks, beaches, museums and golf courses. Keep in mind that our research estimates that Google searches indicate your travel behavior. The information we discover will help you understand the interests of travelers around the world.

So what types of destinations do travelers want to visit? To find the answer, go to Google Trends (see address at the end of this article) and submit this search: "national park, state park, county park, regional park" (comma but without quotes). When you refer to the page, you see a line drawing of multi-year search terms. The relative height of the lines shows that national and state parks are more popular than county and regional parks. The peaks and valleys of the lines show that the interest rate is seasonal, with the highest interest rates being in June and July (ie summer in the Northern Hemisphere) and the lowest in December.

In the lower half of the page, the regions and cities are displayed where the searches originate. For example, interest in national parks is high in South Africa, Australia, New Zealand and the US.

Let's look at the search results of other target types. Since the y-axis of the graph is relative, the "national park" is used as the constant value of the comparison. So, for example, we can compare beaches and entertainment parks without having to submit the same search. This is because Google Trends can only compare five terms at one time.

As you try different target types, we will see that some destinations are less popular than national parks. For example, you can search for "national park, amusement park, water park, diving, ecotourism". Some target types reach their highest popularity in July, such as the strong peak of waterfront parks and the winning peak of amusement parks.

Now try "National Park, Shopping Center, Shopping Center, Ski Area, Ski Resort". The peak of the last four target types has a peak in December.

You can select specific destinations for details such as "National Park, Disneyland, Disney World, Six Flags, Sea World". Keep in mind the relatively steady popularity of Disney parks and Sea Worlds all year round, while Six Flags get the most interest in July.

Campsites and campgrounds are seasonal, of course, have a bigger interest in July. More interesting is the fact that "camping" (ie activity or sometimes type of equipment) is much more popular than "camping" (the place). Try "National Park, Camping, Camping".

Golf courses and golf clubs with similar popularity and seasonal trends (strong peaks in July) are national parks. If you look around, look for a "national park, golf course, golf club".

Other destinations are more popular than national parks, for example, in this search: "National Park, Beach, Mountain, Museum". They offer a wide range of beaches for seasonal interest, and their peak in July and December is the lowest interest, although beaches are still more popular than any other destination. The seasonal trend of mountains and museums is mostly flat, except for the peak of the mountains from December to February (ski season?). Museums reach a sharp peak at the end of December (school break?).

Looking at the seagrass of seasonal popularity, we can see that the coastline distance and the equator's direction depend. For example, if summer is hot and winter is cold, beaches are generally more popular in summer – for example, in the US in August or Australia in December. If the temperature is more constant (for example, in Hawaii), beaches will remain popular throughout the year. Try yourself "Sydney Beach, Mexican Beach, Hawaii Beach, Texas Beach, Beach France".

These research methods help you better understand the interests of travelers around the world.

Source by Daniel Salas

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