Today's business environment has changed dramatically over the last 10 years, sales are a difficult task. The aggression no longer cuts. Sales skills alone are not enough to compete when so many new products and services become everyday commodities. Consumers are smart today. You must separate your businesses from the competition and think about every prospect and client: "I would be a complete idiot if I deal with someone else … no matter what the price." Every online and offline industry needs a high-tech, efficient, effective marketing tool that uses all kinds of consumers.
Holiday and travel incentives are one of the most effective ways of attracting businesses, maintaining a lucrative client base, increasing profits, increasing product knowledge, and improving employee productivity. Businesses that have used holiday travel incentives in their marketing and promotional programs have increased by at least 30% on both sides of the buying and selling cycle. All sizes, and virtually any retail, wholesale, manufacturing, internet, service, distributor, or direct sales company benefit from incentive travel programs.
Why use incentives?
Here are some
· Well-informed and attentive employees account for 80% of consumers according to PNC Bank Corp.'s survey.
· Less than four US employees work full potential; According to the Public Works Forum, half of the workers only call for direct interviews and 75% of workers say they are more efficient in their work
· 70% of unhappy customers leave manufacturers because of poverty
· A 5% increase in customer retention can increase customer life by 75%, according to Frederick Reichheld's loyalty
· & # 39; Reward and retention efforts can reach a large dollar. This is what the Incentive Association was looking for in a 2003 survey and asked hundreds of businesses to use incentive travel promotions: "Is incentive travel improving sales and how much?"
What can we do about these results?
The bottom line is loyal customers and productive employees are the foundation of a successful business. But keeping and motivating people can be a difficult challenge. This objective is a proven motivational incentive, holiday and travel incentive
Do you support incentives?
Today's business environment requires new incentive programs. Many companies have already discovered that a few years ago, the usual incentives do not cut off with customers and employees in our ever-changing economy. The incentives you choose should broaden the needs or desires of customers and employees to assess and get the results you want.
Several promotional companies offer an incentive program that aims at an emotional response and motivates people to take positive action. It is clear from industry surveys that companies using incentives are the most attractive incentive for travel, where everyone wins. Your sales staff will close more sales, your customers will enjoy the exciting holiday experience and your business will increase your profits.
Why use travel incentives?
According to an CMI email survey, 58% said travel was more efficient than cash or commodities. The respondents believe that travel is the most effective reward. [Incentive Travel Fact Book]
"Cash bonuses are required, but travel is a higher perceived reward," says Verizon Porterfield.
In a recent survey of US workers, 85% said
– Nothing conflicts with long-term results.
According to a survey conducted in a 2003 Incentive Survey, the incentive association's shopping practices remember travel and commissions for longer than cash payments. In particular, 69% agree with this statement.
Porterfield added: "When people spend money, they disappear. But the recognition from our travel incentives continues."
USA In their recent survey, it has been stated that "93% of travel prefer other incentives." The reason for this is that holiday travel is something that some or more people would not be able to afford.
– Travel is desirable.
Another question from the Wirthlin Worldwide Research 2003 survey is "Suppose your employer wants to reward your work. What would you be looking for the best?" and conversation with the selected destination
5% – indicated their planned route and their associates
5% – indicated that only for them and their co-workers
A more exciting and memorable program for traveling than cash.
Travel incentives work?
According to the 2003 Incentive Travel Facts survey, travel incentives increase sales by an average of 15%. In addition, half of the respondents reported that travel incentives accounted for between 75% and 99% of their targets.
Where can I use travel incentives?
Sales Incentives – Increasing Sales
In a special report in May 1998 by Promo Magazine, he noted that LifeUSA had attracted new agents and sold sales while leaving its annual cash incentive program, a larger one. it was a campaign that accommodates goods and travel. The program concludes that political enrollments exceed 700% of LifeUSA's initial goal. 10,000 certificates were issued and more than twice the planned company. (Copyright IMA)
Employee Incentives – Motivating, Retaining, and Rewarding Loyal and Effective Employees
Maryland's Small Retail Store, Target Appliance used travel incentives. "Five years ago we introduced the first travel incentive for sales staff," said President Daryl Gamerman, and since then we have only lost our staff due to retirement.
Promoting Customer Loyalty – Building Customer Loyalty and Trust
Garco Building Systems Frequent Building Program Traveling Since the launch of the program five years ago, Garco experienced a growth rate of 15-25% compared to with industry standard of 2-3%, the company grew by 37% in 2000. exactly the role played by the Frequent Builders program, "there is no doubt that it helps to create customer loyalty," says Loomis.
Referral Incentives – Developing relationships or promoting referrals.
] “Create three new solutions for the Solarium and provide free travel to the Bahamas or Mexico.
Purchasing incentives – Increase cash flow and advance cash.
& # 39; prepayment of a one-year service contract, you will receive free 7-day and 6-night stay at your chosen destination.
Members – Selling New Accounts or Membership Boats
"Join our golf club now and send you and our partner for Las Vegas airline tickets and hotel for free!
& # 39; 3 days / 2 nights we send you and your companions a free holiday when you open a checking or savings account with us. & # 39;
Product or product facilitation or trial
& # 39; Return questionnaire, send you and your partner to Orlando near Disney, free hotel and airline tickets! & # 39;
Free 3 Days / 2 Night Vacation to Orlando When We Test All New 2002 Honda Hybrid.
Creating New Markets
Consumer / User Promotions
Cash vs Travel Promotion
Cash as a motivational fee is widely used. It seems that all human behavior comes from the two hemispheres of the brain: the left, which is rational, linear; or better, which works for images, emotions and feelings. When companies offer money as motivators, they are rational, left-brain, addressing performance issues. However, tangible rewards are often more motivating because they ask for a brain that leads to better brain images. (Copyright IMA)
In a survey conducted by Wirthlin Worldwide Research, "How did you spend your last monetary reward?" they asked.
We collected the following results:
29% – Invoices
18% – Don't Remember
15% – Never Received Cash
11% – Family Gifts
11% – Household Items
11% – Savings
Although its value can be used to obtain a concrete and lifestyle prize, cash is most likely bills will be charged at a pile or deposited on a drain account that will soon be terminated. With the loss of a cash prize, the memory of its origin does not give a trace of a psychological brand.
Joe Devlin quoted from Mitsubishi Fusco Truck of America Inc.: "Money goes straight into people's pockets and they need to supplement their pay, but our trips are a competitive advantage, they are a big part of we motivate the seller in the dealership, which gives the opportunity to sell more than one product. Two groups were created; one with cash rewards and the other with the equivalent price of goods and travel rewards. The lifestyle and travel reward group was nearly 50% higher than the monetary rewards group. This was the first documented proof that cash, as a motivator, was not as effective as travel or goods. (Copyright IMA)
The use of non-cash incentives such as travel distinguishes the company's campaign from cash compensation packages. Programs do not become part of the employee's expected income. Incentive Federation surveys show that organizations use incentive travel because they create lasting memories for participants and generate positive buzz in the organization. Since they have no effect on compensation, it is easier to use the necessary incentives without giving the impression that people are receiving a reduction in payments if there is no program. (Copyright IPC)
Join hundreds of companies like:
Real Estate Agents
Credit Card Companies
Nonprofit Organizations (Fundraising, etc.)
And more … that have discovered the positive impact of incentive travel on their business
Source by Lynne Gabriel