I recently recruited a customer who is looking for a new approach to selling a product that has been broken down by sales. It is a cookbook full of healthy recipes for diabetics; was a blog likely to help him sell it?
Two sentences in my answer, I realized that this is a killer material that is widely applicable to all kinds of business models. I told her
There are many other people who sell books online, right? But only a fraction of them sell the cookbook and sell even less of the cookbooks, and only one of them combines simple diabetic-friendly recipes, useful anecdotes, a pleasant desk and low price – you. (I suppose I represent you at least relatively well?)
The same slamming effect applies to people who buy books, buy cookbooks, buy diabetic-friendly cookbooks. And among those who want exactly what they want. The first goal is to determine your specific category in which you and your product # 1 and define the target market with the same level of detail. (For those who remember, this idea presented a post in August 2007 for marketing a long tail.)
Then the blog is how to link them in a few simple steps.
1. Determine the contents of the sound and the subject.
For example, you can define your blog as a "lite" version of the cookbook: news about diabetics that show how the popularity of foods presented in the cookbook, the recipe for recipe, etc. has grown. Alternatively, you can create a blog for other diabetic forums to share your "wish lists" for diabetic-friendly recipes.
t Related Internet? If you find yourself in the topic of your blog, make a note of it and use it for future posts! Example: A graph that documents healthy eating trends, a new top cookbook (and what's missing), another blogger's personal report on the difficulty of healthy eating with diabetes. This stuff is there. Internet navigation, especially for search engines like Google, is an invaluable skill – very similar to this kind of practice. (The Search Engine Guide has some very user-friendly tutorials for beginners on how to search the web effectively.)
3. Write and write often.
Search engines prefer active, dynamic information sources. The published and never-changing website rarely reaches its full potential because Google, Yahoo! and other search engines don't trust them. If you, as a blogger, present your expertise and commitment, updating your site with fresh content on a regular basis, you will immediately recognize the authority and expertise on that topic. If the primary purpose of a blog is to sell products or services, as a rule, write once a week. Many bloggers write once or more a day.
The goal is to have a link bait for the content of the blog – the kind of content that people read, read, transmit and publish on the Internet based on their own skill. If it is very good, you can easily create the link bait regularly.
And then a remarkable thing will happen. After a few months of regular, committed activity, search engines begin to notice the frequent interviews that are key to sales, such as: "Healthy eating", "easy recipes", "low calorie", diabetic friendly, "and so on. some of them are bloggers in themselves, their visibility is increased. Their blog rises higher and higher in the search queue for topics. Customers, and if your blog returns to an e-commerce site, it will become yours, and you are halfway through the sales. and express in your mind the next time a dozen people
There is no doubt that this is a significant commitment in time. But patience is worth it, and like any marketing project, you get what you do! You can have fun with it, and head to head for you.
Source by Paul Burani