Email marketing: Three times your investment?


One of the biggest mistakes most marketers today, I believe e-mail marketing is dead. Many marketers today discard the email marketing system to get to social media. Come here to think, social media seems much sexier than e-mail. But is social media really as effective as an e-mail? Before answering this question, let us know that a state is a well-known fact. It's easier to send a friend's request on Facebook than to collect an online e-mail. But believe me, email marketing is three times as worthwhile as social media marketing. So, what is email marketing?

E-mail marketing through customers through targeted emails. All emails sent by potential customers can be considered as email marketing. E-mail marketing includes a promotional e-mail or an ad for a subscriber. With your email address. Many organizations today use e-mail marketing. More bloggers are using e-mail marketing today than ever. For example, if you've ever surfed a site and have a field where you need to get your name and email address to receive a free e-book or update? This is the first part of email marketing.

Most bloggers use e-mail marketing because they increase the customer experience. With a well-targeted e-mail list, you can access well-established clients and prospects. Get any subscriber better and easier to receive email notification. The email will be more visible than a Facebook post. The Facebook post will be blown into the content within minutes after the content is released.

Do you really need email marketing?

If you want to improve your customer or reader experience then you need email marketing. Forget the glamor and social media marketing. Here we talk about efficiency. We are talking about greater commitment. Greater reach. A higher clickthrough rate and more. As many experienced marketing experts say, "money is on the list". Some even say, "Your net worth depends on your network." In the following lines I will explain the benefits of email marketing. In these explanations I will use statistics. Websites that create statistics are listed at the end of this article. So, let's get into the benefits of using email marketing:

Potential Access:

Did you know that in 2013 around 3.2 billion email accounts were created in the world? 95% of online consumers use e-mail addresses. The most interesting fact; 91% of consumers check their e-mail accounts at least once a day. Today, we are browsing more than our computers today. For this reason, we will be more aware of emails. We put our phones in front of our eyes.

It's now easier to check an email than a Facebook or Twitter. This is because when we publish content, there are even a million people. As a result, finding a particular post 3 weeks ago can be the most pre-eminent task.

Actual Access:

Before explaining this section in more detail, let's say some interesting numbers. In the first half of 2013, e-mail research as a marketing channel revealed the startling facts. The most prominent is this; 18% of emails sent during the campaign never reach their destination. 4% of the e-mails sent will be placed in the spam folder. This accounts for 22% of the e-mails that actually do not reach the desired buyer.

On the other hand, 78% of e-mails sent during the email campaign actually reach their goal. Think of it: If you send 1000 e-mails, 780 emails arrive at the destination. In addition, 91% of customers daily check their e-mails. This means that some 709 receivers will see your email. This is great efficiency, as less than 30% of the e-mails sent are lost.

Now, compare these numbers with the values ​​of the Facebook campaign in the same way. It revealed that 74% of Facebook entries were actually lost in the big content. This is a problem. This means that thousands of Facebook posts have lost 740 in the content stream. This leaves 260 readers for our target readers. The other bad thing is that everyone who sees your content actually does not click. Less than half actually. It leaves us less than 130 people who are really interested in our offerings.

In the previous paragraph, we talked about how many percent of the posts and posts they like. Now let's talk about the people who actually finish the action and do whatever they want. Suppose we click a link. This link will guide you to a landing page or site.

Clickthrough rate is the number of people who received the message and actually clicked on it. The click rate of the Tweet is 0.5 percent, compared to 3% of the email. These numbers seem small first. But this means people 6 times click an e-mail link as a tweeted link.

Let's continue using our 1000 email and 1000 social media examples. The 0.5% clickthrough rate per thousand, 5 people actually click on the link. This is about social media. Sometimes click rates are higher, but these are special cases. The numbers used here are the averages.

3% clickthrough rate with emails 30 clicks per thousand. This is the best clickthrough rate you get on average. Numbers are not surprising, but effective numbers are not always surprising. The difference is because when people give you their email address they really want to hear more forms.

Readers Want This:

Most people use social media to communicate with their friends first. They rarely use business news and opinions. There are specialized websites there. During the survey, 77 percent of users said they prefer to receive promotional messages in their e-mails. 4% said they prefer these messages in social media. This means that if you send an e-mail, people literally provide you with a business meeting place.

Emails private:

outdoors. Everyone does not feel good if he expresses his deficiencies openly. If a user wants to express their struggles and can not see you doing what? He's gonna write you an email. So you can tell everything. You can answer it exactly.

Soon I'll create a page where I'll send the user-requested content. Every Weekend

Email marketing and newsletters


Want to use emails if you are proud of your online presence. Also, this is for you if you want to increase the reader experience. Creating an Email Marketing Campaign is not really expensive. We are talking about $ 6 to $ 20. Monthly. Some features, such as MailChimp, still offer free services for the first 2000 subscribers.

Email marketing is not dead. If anything, it will kill the silence between the subscriber and you. In an upcoming post I will talk about building an email list. Thank you for reading. Speak to you guys soon.

Source by Darren Olivier

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