Did you consider creating a business blog? Do you wonder if this is still a relevant, effective marketing tool? The answer is very loud YES!
People search for free information online. If you have a product or service, then the best way to get this information to a prospective market is to get a blog. Blogs are still a great value for small businesses and a great online marketing strategy.
If you do not already have a custom domain name for your business, consider at least consider maintaining a domain name for your blog. Creating a blog on your site requires a bit more technical knowledge, but it provides full control. You can set up a blog directly in WordPress, but you lose control on your own site.
Another option is to create a simple blog in Posterous. Here, you can place stories, photos, videos, MP3s, and files. I advise you to consider the pluss and the minuses for these options. Take some time to compare them and let's make sense to the business. Be aware that you can perform serious tasks. Consider investing in a marketing consulting company to help you.
The most important element of a successful blog is awesome content. Define a blog focus and write content that is appealing and people will enjoy it. What is the special expertise? Which information kernels can share that audience is interesting and even tutor? Writing things about your interest will not only be eye-catching and convincing, but also an easier task if enthusiasm drives you. The blog requires long-term investment from time (and resources) and does not want it to get stuck on things that they wore.
Think about how contributing to content can help readers. Consider installing useful plug-ins, such as the TweetMeme button, which will make it easy for people to tweet messages again on Twitter. Experiment with add-ons to add functionality to your blog, but make it simpler. Focussing on the blog makes it easier for readers to use and demonstrate the small business marketing campaign.
Source by Christopher G. Wilson