The Internet and the software that was developed to run has made it easy for anyone to publish and access millions of people. In fact consumers have been voiced to show their views to a huge audience. Something that could not have done before the internet. One of the biggest examples in recent years is the massive growth of weblogs (blogs), wikis, podcasts, vlogs, and moblogs – all along loosely known social media ; to publish almost any content without the typical costs and obstacles to traditional media
This new publishing freedom has resulted in the explosion of new content . However, the well-known name of the social media or citizen journalism can be a misnomer, as many companies can. Blogging is currently the most common form of social media, and from October 2006, around 100,000 new blogs are created every day – more than the yearly published in the United States number of books.
The blog is from the word "blog" that Jorn Barger created in 1997. We used the weblog through a blog when Peter Merholz broke the weblog word for "we blog" on his Weblog page in 1999.
The blog is essentially a web site typically featured by a content management system that contains articles (blog posts) and comments in blog posts. They come in all shapes and forms – from personal diaries to their friends and family, political campaign weapons, media programs, and current affairs. Broad on a blogger's writings about the contribution of a great community of writers.
Blog of blogs, bloggers and blog posts commonly known as blogosphere which has evolved since its inception. Blogs gave consumers and companies voice, and blogging opened the world of information sharing opportunities. Blogs are not a fad that will soon lose their popularity – they are here to stay and companies wanting to be serious consumers will have to consider the benefits of launching a corporate blog or at least listen, what do they say about the blogosphere.
Blogging and RSS
Pioneer Dave Winer, RSS (Really Simple Syndication) has raised blogging to a whole new level. The RSS feed is the XML (eXtensible Markup Language) file generated automatically by a blog or even almost any site or web service. Users can then "syndicate" or subscribe to this feed using a feed reader or aggregator. When a new post is available, the reader invites the content and places the contents of the post, and usually the content or content of the post in the reader or directly in another blog. When a blog is updated, its RSS feed is such that information is spreading very quickly and automatically.
In layman terms, RSS eliminates the need for a user to constantly check the site or blog to see it, updating. Your Feed Receptor will automatically do this and will display fresh information as it becomes available . This means that users can keep track of hundreds or even thousands of blogs and websites without having to spend the time they visited people to check the fresh content.
Some examples of feed readers: FeedDemon, Newsgator, and RSS Bandit.
Understanding the topic of blogging is much easier if you dive into it, so create and create a feed reader. Soon you'll lose in this stunning world between content sharing and strong opinions. By October 2006, Technorati, the blog tracking engine, registered following 57 million blogs . They also acknowledged that the number of blogs will be doubled for 236 days. However, despite the massive growth of blogs most do not make 3 months . Technorati says that only 55 percent of bloggers are still 3 months after launching the blog, very few people publish their weekly or more updates to their blogs.
Whether to launch a blog for personal or corporate marketing purposes does not guarantee that anyone can find it. To ensure the success of your blog needs to be displayed. . Here's a list of the following suggestions:
Search engine optimization: By ensuring that your blog is search engine friendly, search engines can be the main source of traffic. It's important that the keywords you select are used in blogs, content and meta tags, and that search engines are able to search every aspect of the blog. By managing the blogosphere as a series of ongoing conversations and as part of your conversation through comments and traces, other bloggers will recognize you, link to your blog, and gradually see the number of visitors.
List your blog in blog libraries: Like search engines, libraries are edited and managed manually. Although the volume of traffic is not as massive as search engines, many people search for directories and this can be a great place to find out about your blog.
Updated Ping Web Services: ping-o-matic and FeedShark sites offer services that offer a variety of web services, blog libraries, and search engines to know that the blog contains fresh content .
your audience: Blog posts should be interesting and useful to their readers. Develop your own voice and do not forget to send things that someone else disagrees with.
Frequency: Regularity of entries is important as there is a direct link between the blog's repeated visitors and the number of updates. Send it at least 3-5 times a week. Upgraded sites and blogs are often punctuated by Google. Blogging works in synergy with other e-marketing services, again proving that a holistic approach is vital to success on the web.
The holistic approach
Blogs and SEO
You've heard a million times … The content is cool! Since search engines like fresh, relevant content blogs are a great way to give them exactly. By writing daily daily tasks, the blog allows you to add fresh content to your site daily. Because of the nature of the blogs is an excellent link to your site . Assuming your content is attractive, other bloggers are linked to it, and search engines see these links as popularity votes, helping rankings.
However, it's important that the blog is as friendly as the search engine . Start by making sure that every blog post has provided a unique page that search engines can easily index. This is achieved by having each page have a link that search engines can find and follow. Pages should be tagged with keywords that are relevant to your SEO strategy. This means that important insertion keys have been placed in the entry header, the URL of the page, and the meta tags, especially the address tag. Similarly, blogs use a natural line as an attractive tool can be extremely useful as a viral ingredient in the online marketing strategy.
With valuable and attractive content people start talking and linking to your site. The blogosphere is an interconnected environment, and as a result, we talk about interesting or remarkable elements and share it among bloggers. Over time, this interest brings your eyeballs (19459003) to your site and, ultimately, awareness about your brand. can not have a very positive effect on the brand . can cause huge damage . One of the best examples of blogosphere brands is negatively influenced by the most notorious scenario . 19459004
This all started when a blogger, Jeff Jarvis, was a terrific user experience with Dell Computers. In his true blogger style he documented his experiences in his blog and the word spread quickly at the point where Business Week was printed. However, Dell did not respond to its thoughts and bad customer experiences continued, as well as negative comments from the blogosphere. Jeff's walks are known as Dell Hell, and a recent scientific study by responsesource.com showed that Dell was causing long-term damage to the brand and secondly that Dell's customer service loyalties to its bad reputation
For blogs with such a level of power, it is critical for brands to understand how to handle their online reputation and to take action if necessary to limit damage caused by damage. negative rumor. Online reputation management is what every company needs to take into account.
A last comment that blogs should remember is that a blog is simply a way of publishing content on the web. Calling at the store now focuses on the server technology, the content management solution. Of course, there is a significant culture that has grown on this technology, but this culture remains subculture. Not because the number of blogging participants is decreasing, but rather because the content of the mobile content that has been published using Blogger or other devices is growing. Fast .
Source by Rob Stokes