You're ready to start blogging – but where the content comes from!
We talked about the importance of blogging for your business last week, and hopefully enough (enough) to help create one or two blogs. But we know that blogging is an important part of the challenge, and the challenge is constantly appearing on relevant content, and that's really two different difficulty areas: no doubt: I want to write, I'm not a good writer.
I'm trying to solve all the 5 most important suggestions for creating content for your blog:
- Read a lot. And write here, what do you think. Read industrial publications or just the newspaper. What is current? Is there anything that can affect your market? Do you publish new studies that you can interpret on the market? Start answering questions before you ask. And do not be afraid to share the blogs of others that compliment your thoughts, social media is about sharing and contributing.
- Just keep it – your blog does not have to take too long or cover too much. Your goal is to write a page, and if you find that it will be longer than two, you can distribute the series that you need to send for a few weeks. Do not aim too high – start a blog for a week if you write more this week, put extra blogs in an archive to publish when busy or on a holiday.
- Think of the most frequently asked questions and answer this. Your blog is also a great place to break myths in the market. I once talked to a client who worked with drug dealers, providing incredible service to those who are looking for help. But he's got clients for him, it was a challenge, they did not want to identify or feel them, so we meditated on sympathetic messages and confirmed a safe place for their clients (and their families). Your blog has become a beautiful resource.
- What are you working for now? Give a little "preview preview" to your followers. Offering a new product or service? Start blogging about it.
- Is there ever a writing block? Get the ghostwriter's help. They save tremendous help and time. There are many ways to work with a writer, and a good one finds the way that works best for you and creates consistent content that looks and feels like you. We recommend to our customers to simply share what they have already created and filter to begin creating their content.
And one last tip – create a content calendar and let this frame be for your content. I highly recommend it, see: http://www.socialmediaexaminer.com/how-to-create-a-social-media-content-calendar-for-a-year/
Source by Peg Murrah