The fact that content marketing is constantly evolving. As in previous years, content marketing is still the most important strategy for acquiring new customers and increasing brand awareness.
Additionally, it makes sense because several businesses achieved significant success in content marketing in 2017 compared to 2016. The key to the success of this endeavor is the ability to make forward-looking approaches and forecasts for change.
In this article, I look at the important trends that will shape content marketing in 2018
Content creation
Small business for content marketing to acquire new customers A sure way is that you do not need a huge budget. However, according to various reports, mega brands such as Google, Facebook and Apple invest thousands of dollars to get original content. Therefore, the original and consistent content is obviously all craze regardless of business type – small or large. As the 2017s go, brands are likely to spend more in 2018, given the success of the content marketing strategy. This is why content marketing will be more competitive than ever before. Therefore, adding a content team is important if your business is directly determined by the consistent production of relevant and high-quality content.
With a well-edited calendar, you can design a well-documented content strategy to streamline the entire content marketing process. You have to define the role of the content team so everyone can stay in the same line. You can then continue evaluating your growth while refining your strategy as you lean forward.
Video Marketing
The Future Future of the Next Content video. According to Cisco, 2019 will include 80 percent of Internet traffic. In addition, many marketers agree with the report and conclude that in the future, the video will become a dominant content marketing strategy.
If you can embed the video into a content marketing strategy or sell self-service to your customers in the sales process. This strategy gives us the opportunity to disseminate accurate information without our agents being involved.
In addition to the video, another fast-growing industry standard that quickly becomes industry standardization and live streaming. In order for your business to stay ahead of your competitors, you need to find new ways to acquire new customers using this video platform.
Overall, it works because of the transparency of live video. All customers or potential customers, such as "real and cool" brands. Live videos allow you to see what's happening behind the scenes while allowing you to get to know you better.
Customizing content
Brands that are investing in other content customization in 2018 will benefit from more than 20 percent without personalized content. In short, the effectiveness of the content customization strategy is undeniably high for any brand that accepts it.
Of course, I'm not saying that content customization is an easy task, it's a difficult task. Participants in creating content need a long-term effort. However, you can start developing site-targeted campaigns using dynamic content blocks and modal pop-ups. You may also consider e-mail automation as a way to inform your customers by providing important information at the right time.
User-generated content
is a user-generated campaign that encourages loyal customers to become brand-owners and share their positive experiences with friends and family members media.
Content created by users acts on social networks as social evidence, as human beings tend to trust and follow other people's choice and actions. In fact, people are confident about the contents of others than they trusted in the brand's own content.
The use of User-generated content was first introduced in Instagram, where most brands are using hashtags and create stunning events. User-generated content enhances the user's visibility and commitment. These are two important factors that ultimately increase brand awareness.
Content Marketing just like any marketing criterion changes over time. You have to respond to the latest trends, you can swing your feet. That is why it is imperative that we do our utmost to stay in front of our competitors before the tendencies become outdated.
Source by Elijah Dokubo