There are lots of Facebook advertising marketers who report conversion costs anywhere, from a few cent to a fraction. Others are not so fortunate. In fact, most inexperienced marketers count the opposite and are burned by astronomical advertising costs.
There are many factors that talk about Facebook's advertising costs. But of course, before you begin, you may have some budget (unless you have unlimited money). There are three ways to reduce your Facebook advertising budget:
1. Learn about your target audience … Ideally, you may already be interested in the product or service. Regardless of whether you are a first entrepreneur or a struggling hardened businessman, you need to know who your target audience is. Is the product directed towards women or men? Are you targeting young professionals or travelers?
Knowing your target audience helps reduce your advertising budget because there is a greater chance that these people are interested in your interest.
Targeting an audience that does not fit your ideal user will result in higher advertising costs because you will not pay attention to your ad. Set the bidding cap
You can set your daily or lifecycle budget for your Facebook ads. But did you know that you could set the bargain hat too? If you did not know before, it'll work well. The hat is like its name implies.
Facebook puts a cap on its offer. For example, if you only pay $ 0.5 per click, you can enter this amount as a bidding price. Otherwise, Facebook may charge one or more clicks, depending on the competition. The bidding cap will help you not exceed your budget.
3. Do not advertise around the holidays
During holidays, people buy a lot of things online. This shopping frenzy encourages marketers and businesses to create Facebook ads to get the customer's attention, which in turn increases the advertising costs for everyone.
So if you do not want to compete with many other businesses, it's best not to advertise at peak times, such as Black Friday, Cyber Monday, Christmas, Thanksgiving and other important festivals. There are 365 days in one year and can be advertised at any time before or after the purchase period,.
Source by Jalal N Zaitouni